The National Traction Engine Trust (NTET) and the Steam Apprentice Club (SAC) are proud to unveil refreshed brand identities that honour the organisations’ rich heritage while signalling a bold new era for the road steam preservation movement.
Founded in 1954 to protect the legacy of Britain’s traction engines, the NTET has become the world’s leading organisation dedicated to keeping steam on the road. With more than 3,500 members worldwide, the Trust has played a vital role in ensuring these magnificent machines – once the backbone of agriculture, transport and industry – continue to roll into the hearts of new generations.
The updated brand identities for both the NTET and SAC blend timeless tradition with a cleaner, more contemporary look and feel. Key visual elements have been retained, respecting the affection and recognition built over decades, but with a new clarity and vibrancy designed to speak to both seasoned enthusiasts and the next generation of apprentices.
Rob Wing, Chair of the NTET, said: “We’ve always looked after the legacy of the past, but we’re also here to make sure steam has a future. This brand refresh respects everything that’s gone before, while opening the door to new people, new energy and new opportunities. It’s steam, but with a modern spark.”
Paul Stingmore, Chair of the SAC, added: “This is a hugely positive step for the young people who represent the future of the movement. The new identity will help us connect more powerfully with younger audiences while staying true to the traditions that make SAC so special.”
The refreshed brands are now rolling out across events, publications and digital platforms – a fitting tribute to the past, and an exciting vision for the road ahead.
